Deworming
Virbac
Branding strategy
Corporate branding
Creative campaign
Photography
Editorial design
Packaging design
Communication
Stand
The veterinary laboratory CALIER, part of the Indukern Group, needed to reposition its brand and give its image and communication a makeover to better connect with its customers, veterinary professionals. We had very powerful claim and value proposition – Comprometidos con el bienestar animal (Committed to animal welfare) – but needed to make this care and commitment tangible, a fact that had been absent in the lab’s communication thus far.
At Eliptic, we carried out an analysis of the competition, the market and the brand itself in order to develop the new image to communicate the brand and its products. To shift from an exclusively product-focused approach and talk about quality and well-being.
At Eliptic, we carried out an analysis of the competition, the market and the brand itself in order to develop the new image to communicate the brand and its products. To shift from an exclusively product-focused approach and talk about quality and well-being.
