{"id":6874,"date":"2025-09-04T07:42:22","date_gmt":"2025-09-04T07:42:22","guid":{"rendered":"https:\/\/elipticgroup.com\/portfolio\/decosan\/"},"modified":"2026-03-10T10:41:10","modified_gmt":"2026-03-10T10:41:10","slug":"decosan","status":"publish","type":"astra-portfolio","link":"https:\/\/elipticgroup.com\/en\/portfolio\/decosan\/","title":{"rendered":"Decosan"},"content":{"rendered":"\t\t
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Corporate branding redesign<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Decosan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Corporate branding
Art direction
Editorial design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Decosan is a brand with more than 30 years of experience in the design and manufacture of bathroom furniture and products.<\/p>

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The new branding allowed Decosan to take a qualitative leap forward, positioning itself as a benchmark brand in design, effectively transmitting its passion for beauty and trends while presenting a whole new bathroom concept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Decosan is a second-generation family business located in Barcelona. It has its own production plant where they develop all their creations, one by one.<\/p>

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Despite being a consolidated, well-positioned brand in the sector and having not only a clear expansion strategy but also the freshness of a new generation at the helm, Decosan needed to update its corporate identity in line with its business situation and position itself in the sector as an aspirational design brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Thanks to collaborative work between Decosan and Eliptic, we were able to define the brand values, the company’s mission and a new approach to the corporate image. The logo was redesigned using a geometric typography, with balanced, simple and timeless shapes that transmit precision and modernity, framing the entire image to give it greater impact. <\/p>

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In addition, a new functional yet premium colour range was selected for the design of corporate stationery, sample books and communication materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Redefining a new bathroom concept<\/strong><\/p>

To express Decosan’s brand values and to show the bathrooms in attractive settings that highlighted good design, our art director started from an introspective, very personal concept.<\/p>



We created a new, more aspirational claim \u2013 Bath Inspiration \u2013 with new storytelling that defined a whole new concept in bathrooms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Editorial design<\/strong><\/p>

Analysing their relationship with the professional channel, we concluded that their strategy and new identity should reflect their origin as manufacturers and the balance between a more personal, emotional communication and a technical and professional one.<\/p>

We conceptualised and developed the catalogue’s editorial design, portraying their bathroom collections’ multiple customisation options as well as their adaptability to all types of environments, while transmitting their corporate values.<\/p>

We provided an optimal categorisation of the collections and their products, combining art direction, technical information and descriptions.<\/p>

In addition to the concept, structure and design, we also defined its production format and finishes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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