{"id":6824,"date":"2025-09-08T17:52:51","date_gmt":"2025-09-08T17:52:51","guid":{"rendered":"https:\/\/elipticgroup.com\/portfolio\/compo\/"},"modified":"2026-03-10T10:14:03","modified_gmt":"2026-03-10T10:14:03","slug":"compo","status":"publish","type":"astra-portfolio","link":"https:\/\/elipticgroup.com\/en\/portfolio\/compo\/","title":{"rendered":"Compo"},"content":{"rendered":"\t\t
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Branding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Compo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand strategy
Corporate branding
Visual identity
Brand storytelling
Communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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COMPO EXPERT, a German multinational company specialised in plant nutrition for professional agriculture, needed to give visibility to its R&D department.<\/p>

At Eliptic, we proposed creating a specific brand, with its own style, voice, tone, logo, claim, storytelling and visual world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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COMPO EXPERT had created an RDI department dedicated exclusively to developing new solutions for their customers, but their corporate brand did not successfully reflect this global dimension. If they wanted to be a benchmark in the sector, they would need a new brand. A brand that would value its team’s experience and know-how, but that would put the user first. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Based on a research ideology, the brand would work to disseminate knowledge and give free rein to creative thinking and imagination, always with the aim of providing the best solution for the consumer.<\/p>

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We evolved from the archaic vertical 3D model to the 4D model, based on 4 pillars with which to redefine agricultural solutions: in-depth knowledge, practical application, imagination and people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PEOPLE
Active listening of those working in the field: farmers, technical advisors, research centres and distributors. Solutions from the field for the field. <\/p>

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KNOWLEDGE
Based on more than 60 years of work in plant nutrition and biotechnology, with a multitude of patents and innovative products, but with proven efficacy.
Vocation to share all the details and fundamentals of the brand’s technologies.<\/p>

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IMAGINATION
Imagination based on solutions to major problems in agriculture, as well as paradigm shifts.
Imagination yes, but always to get real results.<\/p>

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APPLICATION
Experimentation and experience, real applications for real needs in the field.<\/p>

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In-Tellus<\/strong><\/p>

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We set out to give a name to these four pillars, and In-Tellus was born. A name that connects Mother Earth (in Latin, Tellus) and innovation (“In”), rounded off with a striking, differentiating claim. <\/p>

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To represent the 4 pillars, for the logo, we used a design that borrowed from the technique of the illustrator Escher, thus creating the visual sensation that these 4 sides are infinite. A symbol that comes to life to support different messages and generate attractive compositions with personality. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Myriad Pro typeface is an excellent choice for those seeking clarity and modernity in their designs. Its sans-serif style combines clean lines and exceptional legibility, making it ideal for presentations, corporate documents and web design. Agenda projects a professional and contemporary image, without sacrificing readability, making it perfect for communicating effectively in a variety of contexts. In addition, its versatility means it can be adapted to both striking titles and body text, ensuring a consistent and attractive design. <\/p>

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Colours: Yellow, with its vibrant energy and optimism, captures one’s attention and evokes feelings of creativity and positivity. Black, for its part, provides a sharp contrast, adding sophistication, authority and clarity. Together, these colours formed a logo that is both visually striking and memorable, ideal for brands that want to convey confidence, modernity and a strong identity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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All of this was accompanied by a new visual system, which conveys In-Tellus’ commitment to planet care, health and wellness at all brand points of contact.<\/p>

We have created a brand that is connected, expert, dynamic and technological, destined to continue advancing and evolving to provide solutions to all the needs and challenges of its customers with determination and excellence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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At Eliptic, we proposed creating a specific brand, with its own style, voice, tone, logo, claim, storytelling and visual world. 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