{"id":6674,"date":"2025-09-22T11:22:05","date_gmt":"2025-09-22T11:22:05","guid":{"rendered":"https:\/\/elipticgroup.com\/portfolio\/alttion\/"},"modified":"2026-03-05T11:57:18","modified_gmt":"2026-03-05T11:57:18","slug":"alttion","status":"publish","type":"astra-portfolio","link":"https:\/\/elipticgroup.com\/en\/portfolio\/alttion\/","title":{"rendered":"Alttion"},"content":{"rendered":"\t\t
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Alttion<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ALTTION Rebranding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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After more than 50 years of history, Soluciones Reunidas, an industrial maintenance services company, was facing a change in its business strategy. The aim was to bring together the seven business lines that make up the company in order to generate synergies and new commercial opportunities and to position the brand internationally.<\/p>

With this in mind, we carried out a global branding project that included a strategic brand plan and the creation of a new identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We redefined the brand architecture into a monolithic model, which allowed us to position ourselves as a group and thus project an image of greater unity and strength. We were able to create a single brand that is shared across all divisions and fosters a sense of belonging to the group. <\/p>

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After delving deeper into its past and future as company as well as its needs, Soluciones Reunidas redefined itself as ALTTION to become the benchmark for services in the industrial sector, increasing the safety and extending the life of its clients’ facilities, contributing to their sustainable development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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