{"id":6603,"date":"2025-09-29T17:14:34","date_gmt":"2025-09-29T17:14:34","guid":{"rendered":"https:\/\/elipticgroup.com\/portfolio\/mimesys\/"},"modified":"2026-03-04T11:00:36","modified_gmt":"2026-03-04T11:00:36","slug":"mimesys","status":"publish","type":"astra-portfolio","link":"https:\/\/elipticgroup.com\/en\/portfolio\/mimesys\/","title":{"rendered":"Mimesys"},"content":{"rendered":"\t\t
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Horizons Optical<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mimesys<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Naming
Branding
Art direction
Communication
Digital communication
Audiovisual
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Horizons Optical, an innovation leader in the ophthalmic industry, developed a revolutionary technology:
Mimesys\u00ae, a fully personalised and immersive visual diagnostic experience. The challenge: create a brand that captures not only the technological component of this innovation, but also its unique adaptability to each user.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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At Eliptic, we carried out an analysis of the competition, the market and the brand itself in order to develop the new image to communicate the brand and its products. To shift from an exclusively product-focused approach and talk about quality and well-being.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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At Eliptic, we carried out an analysis of the competition, the market and the brand itself in order to develop the new image to communicate the brand and its products. To shift from an exclusively product-focused approach and talk about quality and well-being.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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