{"id":6476,"date":"2025-09-22T15:20:26","date_gmt":"2025-09-22T15:20:26","guid":{"rendered":"https:\/\/elipticgroup.com\/portfolio\/recerclip\/"},"modified":"2026-03-04T11:41:32","modified_gmt":"2026-03-04T11:41:32","slug":"recerclip","status":"publish","type":"astra-portfolio","link":"https:\/\/elipticgroup.com\/en\/portfolio\/recerclip\/","title":{"rendered":"Recerclip"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6476\" class=\"elementor elementor-6476 elementor-5469\" data-elementor-post-type=\"astra-portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-181b2b80 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"181b2b80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dda713c\" data-id=\"dda713c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e6ae92 elementor-widget elementor-widget-spacer\" data-id=\"2e6ae92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efce294 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efce294\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d22f07e\" data-id=\"d22f07e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39390cf elementor-widget elementor-widget-spacer\" data-id=\"39390cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bd6fe0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bd6fe0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c893c3e\" data-id=\"c893c3e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af96c3f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af96c3f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0097b66\" data-id=\"0097b66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8659a2d elementor-widget elementor-widget-text-editor\" data-id=\"8659a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recerclip ICIQ<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa4920 elementor-widget elementor-widget-heading\" data-id=\"2fa4920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Generalitat de\nCatalunya<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0ef62 elementor-widget elementor-widget-text-editor\" data-id=\"2f0ef62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creative concept<br>Audiovisual<br>Casting and influencer management<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b27a00\" data-id=\"8b27a00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d94742 elementor-widget elementor-widget-text-editor\" data-id=\"1d94742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Inter-university Council of Catalonia (CIC), the institution in charge of coordinating the university system in Catalonia, produces a series of short videos presenting research centres, known as Recerclips. The aim is to bring science closer to young people in secondary and baccalaureate education.<\/p><p><br>In 2025, the Recerclip was scheduled to feature the Institut Catal\u00e0 d&#8217;Investigaci\u00f3 Qu\u00edmica (ICIC), European benchmark chemical research. The goal: to show students that science \u2013 and chemical research in particular \u2013 can be an exciting career full of professional opportunities. <\/p><p><br>The challenge for Eliptic was to transform that educational message into an audiovisual piece capable of<br> connecting emotionally with Generation Z: a format that was in-touch, captivating and digitally paced that<br> could portray science not as something distant, but as something that was<br>a real possibility for their own future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74c82aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74c82aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ea4988\" data-id=\"7ea4988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57aa687 elementor-widget elementor-widget-spacer\" data-id=\"57aa687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-109a27a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"109a27a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-443caa5\" data-id=\"443caa5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f6c70 elementor-widget elementor-widget-video\" data-id=\"58f6c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1127590246?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-480e1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"480e1e9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e960232\" data-id=\"e960232\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-473ae5c elementor-widget elementor-widget-spacer\" data-id=\"473ae5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bbe576 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bbe576\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-00bc20b\" data-id=\"00bc20b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aafd00 elementor-widget elementor-widget-text-editor\" data-id=\"1aafd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The creative concept<\/strong><\/p><p> <\/p><p>We started from a universally popular expression:<br>\u201c<strong>Hay qu\u00edmica entre nosotros\u201d (We&#8217;ve got chemistry)<\/strong>.<\/p><p> <\/p><p> <\/p><p>The objective was clear: bring the brand closer to the professional public, with a narrative that combined innovation, reliability and environmental commitment.<\/p><p> <\/p><p>It was a phrase we&#8217;ve all said at some time or another&#8230; but what does it really mean to have chemistry?<\/p><p><br>Based on this idea, we built a story that united the chemistry of emotions with scientific chemistry, showing that both share the same essence: connection.<\/p><p><br>The result was a dynamic, fresh audiovisual piece in the style of a romantic comedy, starring <strong>influencer C\u00e8lia Espanya<\/strong>. A momentary connection with the camera and with the public. Natural, unfiltered energy, like science itself. Did they have chemistry? Well, you&#8217;ll have to see for yourself&#8230;.    <\/p><p><br>Her curiosity would lead her to the ICIQ, where, together with various researchers, she&#8217;ll discover that chemistry is behind many of the breakthroughs that make <br>our present and future possible.<\/p><p> <\/p><p><br><strong>Execution<\/strong><\/p><p><br>The format took its inspiration from UGC (user-generated content), with<br>video-selfie aesthetics, first-person shots and a natural language, designed to<br> connect directly with adolescent audiences.<\/p><p><br>The script was divided into three thematic blocks that linked <br>humanity&#8217;s major challenges with the research being carried out at the ICIQ.<\/p><p><br>The audiovisual production combined real interviews with ICIQ researchers,<br>explanatory animations and an agile narrative tone, capable of transforming scientific concepts<br> into human stories.<\/p><p> <\/p><p><br><strong>The result<\/strong><\/p><p><br>The Recerclip featuring the ICIQ brought chemical research closer in an accessible, fun way,<br>with an aesthetic akin to the digital language of social media.<\/p><p><br>The piece thus reinforced the role of the CIC as a driver of the Catalan research and innovation system<br> and of the ICIQ as a benchmark for scientific innovation at the service of <br>society.<\/p><p><br>The impact was also reflected in the results: the video got over<strong> 170,000<\/strong><br><strong>views<\/strong> on YouTube, almost 100 times the average of<br>previous editions (which ranged from 600 to 1,800 views). An <br>unprecedented improvement that demonstrated our ability to connect with a <br>young public through a language and storytelling adapted to their digital environment. <\/p><p><br>A video which, like chemical research itself, acted as a<br>catalyst: capable of arousing curiosity, generating knowledge and inspiring new<br>scientific careers among the younger generations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad97ca elementor-widget elementor-widget-spacer\" data-id=\"4ad97ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6478,"template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"astra-portfolio-categories":[44],"astra-portfolio-other-categories":[],"astra-portfolio-tags":[8],"class_list":["post-6476","astra-portfolio","type-astra-portfolio","status-publish","has-post-thumbnail","hentry","astra-portfolio-categories-digital-campaign","astra-portfolio-tags-cliente-name"],"acf":[],"astra-site-call-to-action":"","astra-site-open-in-new-tab":"0","astra-site-open-portfolio-in":"same-tab","astra-site-url":"","thumbnail-image-url":null,"thumbnail-image-meta":{"alt":"","title":""},"lightbox-image-url":null,"portfolio-type":"page","portfolio-video-url":"","request_time":0.33671998977661133,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recerclip - Eliptic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elipticgroup.com\/en\/portfolio\/recerclip\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recerclip\" \/>\n<meta property=\"og:description\" content=\"Recerclip ICIQ Generalitat de Catalunya Creative conceptAudiovisualCasting and influencer management The Inter-university Council of Catalonia (CIC), the institution in charge of coordinating the university system in Catalonia, produces a series of short videos presenting research centres, known as Recerclips. The aim is to bring science closer to young people in secondary and baccalaureate education. 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