Building brand from brand

Multigraf

Branding strategy
Corporate branding
Creative campaign
Photography
Editorial design
Packaging design
Communication
Stand

Multigraf is a benchmark company in the temporary and/or permanent POS sector. They have developed more than 30,000 projects for leading companies in the cosmetics, beauty, pharmaceutical, hardware and food sectors.

But Multigraf goes far beyond production; it is a global partner that offers creative and design services to create differentiating experiences at the point of sale, bringing value to brands and consumers.

We had to create and develop a style, tone and voice all its own. What set the brand apart, current and fresh. Something unforgettable. Building brand from brand.

Based on its corporate values – quality, customer service and social and environmental responsibility – we created branding that builds on its previous identity, with a markedly pragmatic character that communicates its global reach.

We developed a modern, fresh visual language that represented the essence of the brand. Although we kept the original logo, we worked with it in a contemporary style, using black and white in a one-ink monochrome application. Colour is provided by the countless projects in which they collaborate.

We also developed the content and tools to position the brand in the digital environment. A dynamic website and social media management, offering relevant and interesting content for the target audience.