#Stories of Human Values

Generalitat de Catalunya

Creative campaign
Photography
Communication
Digital communication
Audiovisual

This is the storytelling angle of our campaign for @CIC, with which the Generalitat de Catalunya wanted to project Catalonia’s university system to the world.

We used the experiences of international students to create micro-stories to connect with our target audience.

With this action, we went beyond territory to reach the people who interact there.

Natural and cultural heritage briefly took a back seat to the purely human factor, something which undoubtedly has a decisive influence on one’s experience of studying for a doctorate or a master’s degree abroad.