Alttion

ALTTION Rebranding

After more than 50 years of history, Soluciones Reunidas, an industrial maintenance services company, was facing a change in its business strategy. The aim was to bring together the seven business lines that make up the company in order to generate synergies and new commercial opportunities and to position the brand internationally.

With this in mind, we carried out a global branding project that included a strategic brand plan and the creation of a new identity.

Strategy

We redefined the brand architecture into a monolithic model, which allowed us to position ourselves as a group and thus project an image of greater unity and strength. We were able to create a single brand that is shared across all divisions and fosters a sense of belonging to the group.

After delving deeper into its past and future as company as well as its needs, Soluciones Reunidas redefined itself as ALTTION to become the benchmark for services in the industrial sector, increasing the safety and extending the life of its clients’ facilities, contributing to their sustainable development.

Naming and storytelling

We were behind the process to give ALTTION its name, a name that refers to action (on), height (altura, in Spanish), strength, protection. International in character, friendly in sound and easy to pronounce in all languages, a prerequisite for its projection on the international market.

It was also necessary to build a brand story, which was shared among all business units and employees.

Identity

We developed a modern and updated visual identity, capable of transmitting the new positioning, union and values of the brand to better connect with customers and increase their trust. Each visual element has been meticulously developed to ensure consistency and cohesion permeated the brand presence.

We also worked to create a verbal identity that complements and reinforces the brand image and to define an authentic tone of voice aligned with the brand values. Through consistent and effective communication, we sought to build strong and lasting relationships with the customer, generating trust and loyalty towards the brand.

Implementation

We translated all of this into the different media in which the brand expresses itself, to offer a well-contained, coherent global brand experience.

We also drew up an internal and external Communication Plan, collaborating with specialist magazines in the sector.