The power of a drop Fuchs Communication strategy Creative campaign Digital marketing Audiovisual Stand FUCHS, one of the world’s leading lubricant manufacturers, was looking to strengthen its brand recognition and that of its flagship product TITAN in the Spanish market, especially among automotive distributors and workshops. The challenge: to highlight its leadership and its long […]
Recerclip ICIQ Generalitat de Catalunya Creative conceptAudiovisualCasting and influencer management The Inter-university Council of Catalonia (CIC), the institution in charge of coordinating the university system in Catalonia, produces a series of short videos presenting research centres, known as Recerclips. The aim is to bring science closer to young people in secondary and baccalaureate education. In
Horizons Optical NamingBrandingArt directionCommunicationDigital communicationAudiovisualRetail Design Horizons Optical, an innovation leader in the ophthalmic industry, developed a revolutionary technology:Mimesys®, a fully personalised and immersive visual diagnostic experience. The challenge: create a brand that captures not only the technological component of this innovation, but also its unique adaptability to each user. At Eliptic, we carried out
Editorial design AJA Baño Corporate brandingEditorial designRendering AJA has been in the business of bathrooms for over 50 years, specialising in the manufacture of customised and made-to-measure furniture. A brand renowned for its commitment to quality and the timelessness of its products. We redesigned its two key pieces for sales, its catalogue and price list,
Editorial & packaging design COSMIC, part of the ROCA group, is a leading company in the design and manufacture of bathroom furniture and screens, as well as all kinds of accessories. Throughout its history, Cosmic Studio has designed and developed an array of collections that have gone on to become classics, collaborating with renowned designers.
Brand Space Corporate brandingEditorial designRendering FANUC, a global leader in industrial automation, moved its Iberia headquarters to Sant Cugat del Vallès (Barcelona). It had an intimidating 9,000 m2 that it needed to imbue with the essence of the brand, transmitting its values and creating a pleasant corporate atmosphere. How to decode the company’s DNA so
Brand experience American Crew Corporate brandingVisual identityVerbal identityBrand strategyBrand activationCampaignCommunicationDigital communicationAudiovisualRetail AMERICAN CREW, the brand par excellence for men’s styling and grooming products, came to us about strengthening brand loyalty and improving its relationship with the customer; it wanted to create an emotional bond. From a strategic viewpoint, Eliptic saw the potential of creating a
#TrobaLaPAU The end of the academic year was approaching and with it the university entrance exams. More than 40,000 students were one month away from preparing for the test that would mark a turning point in their future. One of life’s milestones, which they experience with feelings of uncertainty, nervousness and doubt. With the support
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Campaign Creative campaignCommunicationBrand strategyEditorial designPhotography When Condis presented us with the challenge of communicating its promise of proximity and authenticity, we knew one thing for sure right away: we had to go beyond the obvious. Because Condis is not just a supermarket that you find in the neighbourhoods, it’s a part of them. It was
ALTTION Rebranding After more than 50 years of history, Soluciones Reunidas, an industrial maintenance services company, was facing a change in its business strategy. The aim was to bring together the seven business lines that make up the company in order to generate synergies and new commercial opportunities and to position the brand internationally. With
