Branding
Sonpura
Brand strategy
Corporate branding
Communication
Digital communication
Brand activation
Brand experience
Retail branding
Stand
Sonpura, a benchmark in the manufacture of sleep systems since 1969, trusted us to boost communication and strengthen its brand experience. Our aim was to transmit the values of quality, innovation and comfort that distinguish the brand, connecting emotionally with its customers.
From in-store activations that immersed the customer in the Sonpura universe, to a robust digital strategy that amplified its reach, we worked through every detail to ensure a strong, consistent and memorable experience.
The place where dreams wake up
There are many types of rest, but only one regenerating one. The verb “to sleep” is a sine qua non condition for obtaining energy. If we sleep, our mind and body rest. But Sonpura is more than this. At Sonpura they aim to break the mould and offer a rest so regenerative that it awakens our dreams.
Under the claim Pasión por el descanso (A passion for rest), we defined a corporate branding strategy for more personal, emotional communication, but that was still technical and professional. We established a dual positioning to differentiate communication with the professional channel from that with the end consumer.
Communication as a reflection of quality
We understood that, at Sonpura, quality is not only assured, but demonstrated. So we took on the challenge of transforming their sales materials into tools that reflected their core values, and that connected with and reinforced trust in the brand.
We designed catalogues and technical data sheets, opting for a minimalist and structured approach, where every detail, from the visual hierarchy to the typographic selection, contributed to communicate precision and professionalism. These pieces not only facilitated the user experience, but also projected the quality and reliability inherent in Sonpura products.
Tactical actions that attract and retain customers, with creativity at the heart.
At Eliptic, we understand that a brand is not only built; it is also experienced. Therefore, we design and execute tactical actions aimed at both customer acquisition and customer loyalty, always with an innovative and creative approach.
At the point of sale, we consolidated a cohesive and strong brand experience. We ensured that every element – from visual communication to promotional media – reflected a unified Sonpura image, reinforcing the perception of quality and reliability. Thus, each customer interaction with the brand was not just a point of contact, but an extension of the Sonpura universe, where everything was designed to generate trust and reaffirm the value proposition.
In addition to strengthening the brand experience at the point of sale, we handled the design and execution of the digital strategy, expanding the social media presence. We created a carefully balanced content ecosystem, aligned with brand values and the expectations of the target audience.
In addition to strengthening the brand experience at the point of sale, we handled the design and execution of the digital strategy, expanding the social media presence. We created a carefully balanced content ecosystem, aligned with brand values and the expectations of the target audience.