Moving your world
Fuchs
Corporate branding
Creative campaign
Editorial design
Communication
Audiovisual
FUCHS is a global group with German origins that develops, produces and sells lubricants and related speciality products for all types of applications and sectors.
We have been working together with FUCHS since 2016 to make sure its brand promise and corporate branding are clearly stated and present in each of the company’s communication needs.
With approximately 60 companies and almost 5,000 employees worldwide, FUCHS is the leading independent supplier of lubricants.
MOVING YOUR WORLD is at the heart of the brand; it is an emotional statement that supports the existing FUCHS slogan:
LUBRICANTS.TECHNOLOGY.PEOPLE. and that puts the focus on the customer, not to mention being an integral part of the corporate design.
MOVING YOUR WORLD shows who they are and what they stand for. This is what drives them. They not only develop lubricants, but also efficient and sustainable lubrication solutions. They support their customers, provide ideas and inspiration and move their world with unwavering reliability. This is the foundation of their work, their promise and their commitment.
Our job at Eliptic was to apply the new strategy and corporate image handed down from headquarters to corporate and technical catalogues, marketing and sales materials, trade fairs and corporate communication, ensuring coherence, innovation and efficiency in its communication.